It's "Promotional Staff" not "Professional Staff"

by Jake Freeman July 01, 2016 6 Comments

It's "Promotional Staff" not "Professional Staff"

The world of competitive bass fishing is growing and so is the interest of anglers all across the world that want to try to reach the Professional level. Alas, there is a problem in attaining such lofty goals and aspirations....the high cost of entry fees, hotels and oh yeah, the ever rising price of gasoline. Unless one is independently wealthy, these costs can be overwhelming and out of reach unless one obtains some really lucrative corporate sponsorships. Should be a walk in the park huh? Well, not so fast, these types of corporate sponsorships are not being handed out on every street corner to every angler that just won the AOY for their local club. With today's economic state, even the elite anglers of the world sometimes struggle to obtain such sponsors, as companies are cutting back in several areas of business, including marketing that targets a certain demographic.

First, before reaching out to companies that you wish to obtain sponsorship from, realize that Pro Staff does NOT mean professional staff , Pro Staff means Promotional Staff. A marketing director knows what his company can do for you, what they want to know is, what can you do for them. With this in mind, sit down and create a resume to send to your desired companies. It should be prepared and look professional. One thing to keep in mind is that many of the companies you reach out to do not put as much emphasis on your fishing production as they do your ability to market their product. Formulate a plan of action that describes the ways how you will be promoting their product. Any experience you have in public speaking and in sales/marketing will help you also. In today's world, an education and the ability to use proper grammar and spelling is a must have if you have any plans of effectively promoting a product, and above all, know everything you can possibly learn about the products offered by the company you are contacting. Social Media is playing a key role in marketing and promoting, so it would be wise to establish accounts with as many different social media sites as possible. If you already have social media accounts like Facebook, it would be extremely beneficial to create another account that is a "Fan" page that you can do your marketing through.

One mistake I see many anglers making in their pursuit of sponsorship, is that they are only looking to get sponsored from endemic companies and completely ignoring the non-endemic companies. There are many local businesses could be interested in your services, so don't get locked in on thinking you have to have Bass Pro Shops or Quantum sponsor you. Many of these businesses have a multi-level sponsor program. Initially, your sponsorship may be a product sponsorship where you may get some free product or product at a discounted rate. So don't be disappointed when you don not get cash money to cover all your expenses. The better you perform at promoting their product and driving sales, the more the company rewards you.

We hope some of this will help you guys/gals in your fishing future and good luck. Dream big, work hard and anything you want can be obtained with enough perseverance.

Best of Luck

5X3 Fishing

 

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Jake Freeman
Jake Freeman

Author


6 Responses

Matt J
Matt J

July 05, 2016

Almost all of these comments ignored the article entirely…I dont think this was meant as an invitation to join their team..

chris plummer
chris plummer

July 01, 2016

I don’t know much , but I do know that 5×3 could make a one eyed drunk goat with a wood leg look good ! Keep up the good work !

Jason Reid
Jason Reid

July 01, 2016

Sponcer me two! I catch basses.

Jonathan Farmer
Jonathan Farmer

July 01, 2016

The article spoke to me cause I’ve always had to work for what I’ve gotten in this world. I’ve mostly fished in local club tournaments bit have started branching out and fishing tournaments like the gambler and spro frog on guntersville. Wanting to start fishing in the choo choo devision and bulldog. I’ve purchased some gear from you in the past and fish in my hat and tee shirts almost every tournament I fish. I would be proud to wear 5/3 gear to promote the brand.

Blake Williams
Blake Williams

July 01, 2016

Hi, I wast just wanting to say that I got a shirt and mask from y’all and absolutely love them! Also if 5×3 ever needs someone to put your name out in the Midwest I would be more than happy to be apart of your growing team. Have a great day, and remember when in doubt set it out.

Dan Hughes
Dan Hughes

July 01, 2016

Thanks for this encouraging article. I fit in the category of an amateur, avid, retired preacher, bass fisherman! I have been fishing on the Bulldog division of FLW for the past two years. I’m a co-angler on the back of the boat, but I still pay my own way without sponsorship. A close friend and accomplished tourney pro, invited me to join him on the tour. I split expenses with him, and enjoy pre-tourney fishing from his rig.

Your comment about promoting products, rather than being a paid pro, attracted my interest. Since I’m at each tournament on our trail, and I have over 40 yrs. of public speaking experience, I may be a good candidate for a
promotional sponsor. Any advice would be appreciated….

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